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From the American Retail industry perspective, the assessment of Porter’s five forces would be a helpful mechanism for maintaining prospect strategies to better understand the company standing position. The firm is operating over a country-wide network of around 3000 supermarkets and stores. As of 2019, the corporation showed substantial revenue of 121.16 US billion dollars and has involved an employment figure of almost 453,000 (Kroger, 2020). In context to the retail sector, the company was founded in 1883, having its headquarters in Ohio, United States. The Kroger Company is an American company dealing in the retail industry and providing services in supermarkets and supermarkets across the country.